![]() ![]() "While additional details are still scarce, this partnership could be a massive revenue opportunity for Meta, Amazon and most importantly, advertisers," wrote Rahmey, who was previously a Facebook client solutions manager.Īmazon has been ramping up its ad business for several years, luring spending by brands and small businesses looking to improve their placement on the company's apps. Stuart McMullin, client solutions manager for e-commerce at Meta, said on LinkedIn that the new shopping service "was a long process in the making and a huge deal." He was responding to a post from Maurice Rahmey, co-CEO of digital marketing agency Disruptive Digital, who described the rollout as "the most significant ad product of the year" and compared it to a similar partnership between Pinterest and Amazon. ![]() Meta has pointed to its hefty investments in artificial intelligence as a key technology that's helped it land retailers looking to serve customers targeted promotions. The update was a major blow to Meta's business and, alongside a brutal digital ad market, pushed the stock down 64% last year.īut following three straight quarters of revenue declines, the business has bounced back this year, lifting the stock by more than 160%. Meta is looking for new ways to bolster ad revenue after Apple's iOS privacy changes in 2021 made it more difficult for social media companies to target users. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience." ![]() "For the first time, customers will be able to shop Amazon's Facebook and Instagram ads and check out with Amazon without leaving the social media apps," an Amazon spokesperson said in a statement. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |